If you own a website, or are thinking about creating a website, one of the most important problems you must solve is how to get people to visit your website. After all, creating and owning a website is useless if no one ever visits it! One of the classic mistakes that new website owners make is to build a website without having any strategy for getting visitors. Without a good website traffic strategy, your online efforts are doomed to failure.

So how can you get more website traffic? There are two main ways to do this. Each method has its advantages and disadvantages. Let's look at each of these approaches.

Buy Traffic Through Pay Per Click
If you are willing to spend a good deal of money, you can get traffic to your website by purchasing it through Pay per Click programs like Google Adwords or Yahoo Search Marketing. With these programs, you create a text ad that you can associate with search keywords. When a user searches the Google or Yahoo search engines, these ads are shown in or near the search results. For each click the ad generates, i.e., for each visitor you get to your website from the ad, you pay anywhere from ten cents up to several dollars. Unfortunately, these days the advertising competition is so fierce and the per-click cost is so steep that it is very difficult to use PPC as a cost effective traffic strategy.

Get Free Traffic From The Search Engines
If you have a limited advertising budget, the best way to get website traffic is to get it free from the search engines. In order for this strategy to be successful, you must get a good search engine ranking for your website. In the early years of search engines, you could do specific things to your website (optimizing meta tags, header tags, etc.) in order to make the search engines rank your website highly. However, these days the only way to get ranked highly by the search engines is to get lots and lots of backlinks to your website. A backlink is just a link from some other website to your website. These days backlinks are ten times more important than anything else for getting good search engine positioning.

This fact has created a real problem for website owners. Getting other websites to link to yours is a horrendously time consuming and/or costly task if done the traditional way. Many people continue to send out endless emails requesting low value reciprocal links, or write lots of articles for article directories, or comment in forums and blogs. These methods can work if you put enough time and effort into them, but they are extremely time consuming.

Fortunately there is a better way. A new backlink service called Neurolinker makes it easy to get a potentially unlimited number of relevant backlinks to your website. Neurolinker uses three separate systems for getting relevant backlinks:

1. A relevant website matching system for one way links between related websites
2. An article marketing and free content system that gives backlinks from your articles on other websites in the system
3. A collaborative social bookmarking system that lets users bookmark each other’s websites

The Neurolinker system solves the major problem facing website owners, namely how to get backlinks so that the search engines will rank the website and deliver more website traffic.